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However, it can also apply to couples in.... (gerber life) |
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Written by Webmaster
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Friday, 09 May 2008 |
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However, it can also apply to couples in which the survivor would be financially stricken by the income lost through the death of a partner, and to dependent adults, such as parents, siblings or adult children who continue to rely on you financially.
What Insurance Companies Dont Tell You By Cheryl A. Clausen
Bob had been an agent about 18 months and he was free falling. When he was recruited his sales manager assured him hed be making $100,000 a year in no time. After all, he was already a successful sales person. It was just a matter of moving from selling a tangible product to selling an intangible product, right?
Bobs sales manager failed to mention a few things. Like how many new agents earn $100,000 by the end of their first year, and the number of new agents still in business after two years. Bobs recruiter never mentioned that the insurance company doesnt expect more than 3% of the new agents to last more than two years. He also didnt mention that Bobs experience of earning around $20,000 his first year and then earning even less in year two really isnt uncommon.
The insurance company recruiter didnt mention that the insurance company wins whether Bob makes it or not. They know Bob will sell his family and friends and few others. They also know that once Bob is out of the business theyll continue to receive their premiums and wont have to pay Bob his commission.
Unfortunately, once you hit the free fall stage like Bob you run out of time before you can save yourself because you simply dont have the money to continue. However, there are a few things you can do to avoid sharing Bobs experience:
* Learn how to promote yourself so you consistently attract highly qualified prospects to you
* Position yourself as a trusted adviser rather than a dreaded salesperson
* Uniquely package your services increasing your clients desire to work with you
You dont even have to know how to do these things better than anyone else. You just have to do them well enough to produce some results. After that you have the luxury of making improvements. It isnt that top producers do things so much better than everyone else. It is that top producers consistently do the little things that ensure their success when everyone else doesnt.
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Last Updated ( Friday, 09 May 2008 )
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